Neutrogena are changing the skincare game. Last month, the family-favourite skincare brand launched its new ‘For People with Skin’ campaign and committed to taking action to overcome skin health barriers, which include gender, race, age, income and skin type.

The brand’s very own survey found that a stunning 62 percent of Americans over the age of 18 experience some form of skin inequality, with American adults 1.7 times less likely to have ever seen a dermatologist if they earn less than $25,000 a year. So, how does the brand plan to address these skin inequalities?

Neutrogena has established four core pillars in which they hope to expand skincare access, education and suitability: advocacy, education, expertise and transparency. For example, they will be expanding upon their existing partnership with Johnson & Johnson Innovators in Skin Health QuickFire Challenge, set up to help combat racial disparities in skincare health, which awards one winner up to $50,000 funding to ‘continue their work to advance science for products dedicated to skin of colour.’

In terms of education, the brand has started with the launch of Neutrogena Studios, providing long-form entertainment and easily accessible information about skincare health. This move in particular is extremely innovative and it will be interesting to see its reach and impact. With R&D, scientist and dermatologist expertise, they will also endeavour to make skincare science, products and solutions both accessible and inclusive for all. They have even recently launched their “skinclusive” Self-Exam Beatifically guide, in which a range of skin tones and types are presented, in order to make self-exams for cancer more inclusive and engaging.

It is encouraging to see a brand like Neutrogena acknowledging the numerous disparities in skincare health, and hopefully this move will inspire future efforts by both Neutrogena and other skincare brands to continue to tackle these barriers to good skin health.

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