Ever wondered how ‘snatched’ your waist would look in Kim Kardashian’s wet-look Mugler Met Gala dress? Or dreamt of accessorising your outfit with one of Kylie Jenner’s handbags?

If so, you are in luck. Over the past week, Kris Jenner launched her online resale boutique, Kardashian Kloset. In the current climate of sustainable fashion and a growing audience of second-hand buyers, the Kardashian-Jenner family have taken the opportunity to expand their business empire. Regular Depop customers should be warned that they won’t be able to find any vintage Tommy Hilfiger or Ralph Lauren, but more Yves Saint Laurent and Alexander Wang. So far, there is a choice of items from either Kris, Kim on Kylie’s ‘kloset’- Khloe and Kourtney’s wardrobes are still pending, Kendall’s unknown. Expect timeless Chanel pieces from Kris’ selection, but in the look for designer streetwear brands such as Vetements and Off-White, Kylie has a lot to offer.

After browsing the website, there is a surprisingly limited selection of clothes on offer. None of the items are presented in the professional sense that you would expect from a luxury clothing site. The boutique would have strongly benefited from advertising its clothes as seen on the Kardashian-Jenner ladies, rather than dress an awkwardly postured mannequin, that seems to mimic the same the hand-on-hip pose with every outfit.

Considering that the boutique resells second-hand items, the prices were rather high and not far from the original retail price. For example, Kylie’s Balenciaga Triangle Duffle Bag retailing at approximately $1300, was sold at $1200. Although expected for a luxury designer bag, the extortionate price arguably goes against the ethos of sustainably affordable fashion. Furthermore, none of the proceeds raised will contribute towards any charitable causes. Unlike their eBay sales, which provided aid towards social justice movements such as The Buried Alive Project, Kardashian Kloset is another means for one of the world’s wealthiest families to become more wealthy.

Despite the likelihood that the majority of these clothes were gifted or sponsored, buying these clothes condone single-use wear and impulsive buying; many of the clothes have only been worn once or still have the tags attached. Moreover, by selling items such as Kylie’s Balenciaga calf-skin bag and Kris’ Oscar de la Renta goat haired vest, Kardashian Kloset is disregarding the highly controversial issue of luxury fashion brands continuing to make garments from animal fur and skin. With such a large platform, these power celebrities should be on board and promoting current environmental and animal rights campaigns.

Therefore, the question that stands to be asked is how truly sustainable and ethical is Kardashian Kloset? Although the boutique claims to align itself with these values, there is no doubt that Kardashian Kloset intended to reap the benefits from their loyal fan base, who will buy anything that has touched Kardashian skin. Even with a growing market of second-hand and vintage buyers, the boutique’s demographic is mostly made up of the Kardashian-Jenner obsessed followers, willing to spend any money on these items.

Initially, the emergence of Kardashian Kloset was an exciting event alongside the recent launches of Skims and the Kylie X Balmain make-up collaboration. The thought of purchasing a pair of Kylie’s shoes (if the student loan could suffice) was always going to seem an enticing concept. However, it is encouraged that if one does come to buy an item from Kardashian Kloset, to consider the concerns raised in this article.

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